Trajectory LLC Announces Two Healthcare Industry Creative Awards Along With Hiring of Industry Veteran Jo Magguire as VP, Creative Director
MORRISTOWN, N.J., May 18, 2018 /PRNewswire-PRWeb/ — Two of the nation’s leading healthcare industry awards competitions – The Aster Awards and Healthcare Marketing Awards – recognized Trajectory for its Total Integrated Advertising Campaign work.
The Aster Awards is the nation’s most elite competition dedicated to recognizing the most talented healthcare marketing professionals for outstanding excellence in advertising, marketing and communications. Healthcare Marketing Awards is the oldest and largest healthcare advertising awards competition recognizing exceptional quality, creativity and message effectiveness. The competition garners over 4,000 entries each year.
Trajectory won a Silver Award from each competition for its Total Integrated Advertising Campaign for the launch of Pennsylvania-based Tower Health. The system-wide rebranding and relaunch to introduce TOWER HEALTH – formerly Reading Health System – followed the organization’s acquisition of five CHS community hospitals. Read More
India added 450 million people over the 25 years to 2016, a period during which the proportion of people living in poverty fell by half. This period of rising prosperity has been marked by a “dual disease burden”, a continuing rise in communicable diseases and a spurt in non-communicable or “lifestyle” diseases, which accounted for half of all deaths in 2015, up from 42 percent in 2001-03.
The result of this disease burden on a growing and ageing population, economic development and increasing health awareness is a healthcare industry that has grown to $81.3 billion (Rs 54,086 lakh crore) in 2013 and is now projected to grow to 17 percent by 2020, up from 11 percent in 1990.
As that happens, in rural areas, mobile technology and improved data services are expected to play a critical role in improving healthcare delivery. Although limited, some companies are also investing in innovative services and creating lucrative yet low-cost digital and device solutions, an example of which would be GE Healthcare’s Lullaby Baby Warmer.
However, despite some advances, India’s healthcare sector must deal with a plethora of challenges. Read More